WHO AM I

My name is Oliwia. I am Polish and I study at the Amsterdam Fashion Institute, specialising in Marketing, while currently doing my Minor at the Fashion Institute of Technology in New York.

Fashion came into my life during the pandemic, when everything felt stopped. I started experimenting without really knowing why. I just felt the need to try something different. What began as fun slowly became me. From someone who never cared too much about clothing, I became someone who knows what feels like me and what feels right. Through clothes, I found my voice.

Before that, I was set on math and business. Economics felt logical, stable, right. But fashion made me realise how much I need visual expression in my life. It became a daily habit and a way to express who I am without speaking.

I understood that fashion as art can hold meaning. It can carry emotions, questions, and things people often struggle to put into words. That’s what brought me to Amsterdam. I didn’t want to choose between creativity and structure, so I decided to study both fashion and business.

My story inspired me to create fashion projects with others; projects that talk about shared struggles and thoughts, expressed through clothing.

Over time, I began working on collaborative projects that share experiences and emotions through clothing. I’m interested in how fashion can be used as communication tool. This is where I feel most myself: between emotion and strategy, intuition and concept, fashion and meaning.

OLIWIA THEN

OLIWIA THEN

EDUCATION

Amsterdam Fashion Institute - bachelor

2023 - 2027

Business and Management in Fashion,

  • Specialisation in Marketing

Fashion Institute of Technology - Minor

2026

Business and Management in Fashion,

  • Specialisation in; Integrated Marketing Communication, Economics, Merchandising Product Plan, Fashion Analytics.

SKILLS

Marketing and Branding:

  • Marketing strategy,                         
  • Content creation, 
  • Social media growth, 
  • Influencer collaboration, 
  • Email/newsletter campaigns, 
  • Marketing communication, 
  • Fashion analytics, 
  • Brand positioning.

Creative and Design:

  • Adobe; Illustrator,  Photoshop,  InDesign, 
  • 2D & 3D design, 
  • Photography, video editing,
  • Visual merchandising, 
  • Styling, 
  • Creative direction, 
  • Technical drawing.

Digital and Technical:

  • Website creation,
  •  Social media management, 
  • Digital content production,
  • Online community engagement

Business and Analytical:

  • Excel, 
  • Math and calculations,
  •  Business plan creation, 
  • Basic economics,
  •  Market research, 
  • Problem-solving, 
  • Customer segmentation,

Collaboration and Leadership

  • Teamwork, 
  • Cross-functional collaboration, 
  • Project coordination, 
  • Influencer and retailer partnerships,
  •  Event organization.

WORK EXPERIENCE

  • Grew Instagram followers (+33%) through strategic content creation.

  • Achieved publication in AA Magazine and established brand collaborations.

  • Sourced and collaborated with artists to sell their work in-store, expanding product offerings

HAAS Amsterdam - Internship

January - June 2025

Marketing, PR, Content Creation

TONA SWOBODA- Internship

February - June 2025

Marketing

  • Launched an exclusive “Close Friends” Instagram list, offering behind-the-scenes content to foster community and customer loyalty.

  • Contributed to rebranding efforts, aligning the brand with a high-fashion vision and strengthening audience perception.

  • Conceptualized and directed a photoshoot capturing the essence of Tona Swoboda, supporting visual storytelling and marketing campaigns

  • Introduced innovative marketing strategies during a period of declining sales, helping to increase revenue and elevate brand visibility

SNEKKERBUKS

September 2025 - Now

Marketing, PR, Content Creation.

  • Produced engaging content and managed newsletters to strengthen brand communication with target audiences.

  • Coordinated with retailers and influencers to expand brand visibility and drive sales.

  • Developed creative direction and marketing strategies based on audience research and market insights.

  • Designed initiatives based on the target demographic, enhancing brand relevance and engagement