As a group, we developed a fully researched sustainable capsule collection for WWF “Responsible Collection Creation”
. The project focused on improving WWF’s collection by aligning it more clearly with a defined target audience and strengthening its position within the sustainable fashion market. Through in-depth research, we identified target audience'; urban consumers and designed a collection that reflects their lifestyle, values, and environmental expectations. Beyond the design, we created a complete circular and commercially viable business model and supply chain that integrates sustainability at every stage.
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Collected in-depth market and consumer research to define “sustainable urbanites” as the core target group. Analyzed lifestyle, purchasing behavior, and value systems to ensure the collection aligns with real consumer needs.
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Designed a cohesive capsule collection using recycled and natural materials such as RPET, hemp, bamboo, and Econyl. Selected materials based on environmental impact, functionality, and aesthetic consistency with WWF’s brand identity.
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Developed a structured range plan including entry, mid, and premium pricing levels, ensuring a strong profit margin (61.5%). Balanced sustainability goals with financial feasibility to create a realistic business model.
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Researched and selected certified European production partners, ensuring compliance with ethical labor standards and environmental regulations. Designed a transparent and optimized supply chain structure.
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Mapped the full product lifecycle from raw material sourcing to end-of-life. Evaluated environmental and social impact, including transport optimization and emission reduction strategies.
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Developed a take-back program and recycling/upcycling system to extend product life and reduce waste. Integrated transparency and consumer engagement into the circular model.
