BYBROWN COLLECTION CREATION

  • I translated the "Emotional Heritage" trend into a cohesive collection, connecting trend with functionality. I integrated signature BYBROWN elements like drawstrings, hoods, and protective layers tailored for urban cycling.

  • I developed detailed 2D sketches and descriptions for modular, high-function pieces, including a "Baggy Chique" 2-layer dress, convertible trousers, and tech-fleece sweatshirts.

  • I prioritized eco-friendly materials, creating side-by-side BOM comparisons between standard fabrics and premium sustainable alternatives (GOTS organic silk/cotton and GRS recycled nylon).

  • I managed the complete Bill of Materials (BOM) for each piece; including CMT, treatments (waterproofing/anti-wrinkle), and freight, to ensure a target profit margin of 60%.

  • Beyond apparel, I designed a range of accessories and footwear, including leg warmers and protective shoe overlays, to provide a complete lifestyle solution for the BYBROWN customer.

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Ferragamo Strategic Positioning Report

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Technical Skills