BYBROWN COLLECTION CREATION
-
I translated the "Emotional Heritage" trend into a cohesive collection, connecting trend with functionality. I integrated signature BYBROWN elements like drawstrings, hoods, and protective layers tailored for urban cycling.
-
I developed detailed 2D sketches and descriptions for modular, high-function pieces, including a "Baggy Chique" 2-layer dress, convertible trousers, and tech-fleece sweatshirts.
-
I prioritized eco-friendly materials, creating side-by-side BOM comparisons between standard fabrics and premium sustainable alternatives (GOTS organic silk/cotton and GRS recycled nylon).
-
I managed the complete Bill of Materials (BOM) for each piece; including CMT, treatments (waterproofing/anti-wrinkle), and freight, to ensure a target profit margin of 60%.
-
Beyond apparel, I designed a range of accessories and footwear, including leg warmers and protective shoe overlays, to provide a complete lifestyle solution for the BYBROWN customer.