FERRAGAMO BUSINESS ANALYSIS

This project is a detailed Strategic Positioning Report on the luxury Italian brand, Salvatore Ferragamo. Writing from a consultant’s perspective, I analysed how the brand balances its famous history with the fast-moving changes in the modern luxury world from business perspective. And then I developed a forward-thinking plan to modernise the brand.

FERRAGAMO REPORT

FERRAGAMO STRATEGIC ADVICE REPORT

  • I used McKinsey’s 7S framework to check if the company’s staff, skills, and structure were actually aligned with its goals.

  • I broke down the Business Model Canvas to see exactly how Ferragamo makes money and delivers value to customers.

  • I focused on the Asia-Pacific region to understand why sales were declining and how the brand could fix its strategy there.

  • I researched how outside factors like inflation, AI technology, and new sustainability laws are creating risks and opportunities.

  • I used Porter’s Five Forces to study how competitors and new consumer values (like "understated luxury") are reshaping the market.

  • I created a plan for "Limited Edition Drops"; selling small batches of shoes (500–750 pairs) during a strict 4-hour pre-order window to build excitement and eliminate leftover stock

  • I mapped out how to use RFID chips and Digital Product Passports so customers can use their phones to track the exact history, materials, and artisan who made their shoes.

  • I designed a "lean" production model where shoes are only made after they are ordered, which reduces waste and helps the brand avoid the need for discounts

  • I created a detailed €1.7 million budget and showed how these changes would result in a 20.1% Return on Investment (ROI)

  • I researched Gen Z habits ("Exclusivity Enjoyers") and built a marketing strategy using social media and "mini-documentaries" to connect heritage with modern values

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