HAAS AMSTERDAM
Clothing and lifestyle shop located in the heart of Amsterdam, Netherlands. Founded by four generations of women, it focuses on handmade clothing and accessories that blend timeless craftsmanship with contemporary creativity. The store emphasizes ethical, community-oriented fashion rather than fast trends, and has also become a welcoming space for workshops, events, and local gatherings.
MY ROLE
As the person in charge of marketing, I was responsible for developing creative
strategies to grow the brand, identify suitable collaboration opportunities, and
enhance overall brand positioning. During my time at HAAS Amsterdam, I initiated a
collaboration with Double Magazine and contributed to growing the brand’s Instagram
following from 3,000 to 4,300. My role relied heavily on creativity, trend awareness,
and a deep understanding of innovative marketing approaches.
Social Media Growth AND Digital Engagement
Led strategic content development to significantly increase brand visibility and audience engagement. Grew Instagram following by 33% through curated visuals, consistent storytelling, and trend-aware content planning. Focused on building an authentic brand voice while driving measurable growth and stronger community interaction.
Visual Merchandising, Styling AND Event Support
Supported visual merchandising and styling initiatives. Assisted in organising and executing sales events, contributing to improved customer engagement. Combined creativity and organisation to ensure seamless event coordination and brand consistency on social media.
Beyond growing the platform, I focused on elevating how products were presented online. I styled and directed social media shoots to ensure every post felt cohesive, aspirational, and aligned with the brand’s visual identity. From selecting props and compositions to refining colour palettes and mood, I translated in-store atmosphere into digital storytelling.
Double AA Magazine
Double AA Magazine
Brand Collaborations and Media Exposure
Proactively secured brand collaborations and strengthened external partnerships to elevate market presence. Achieved editorial publication in AA Magazine, increasing brand credibility and expanding audience reach. Developed mutually beneficial relationships with collaborators to support long-term brand positioning and visibility.
