MY ROLE
My role was to support the brand during a period of declining sales by introducing fresh, strategic ideas to drive growth. I focused on deepening the connection with our audience and repositioning the brand with a more high-fashion vision.
I launched an exclusive “Close Friends” list on Instagram for loyal customers, offering behind-the-scenes content and brand insights, which helped foster a sense of community and exclusivity. I also conceptualized and directed a photoshoot that visually captured the essence of Tona Swoboda. Through these initiatives; along with contributions to branding and marketing strategy focused on customer perception.
MY WORK
Digital Community and Engagement Strategy
Launched an exclusive “Close Friends” Instagram initiative to strengthen customer loyalty and create a sense of community. Delivered curated behind-the-scenes content to deepen audience connection, increase engagement, and provide added value to core followers.
Creative Direction and Campaign Development
Conceptualised and directed a photoshoot that captured the essence of Tona Swoboda, translating brand values into a cohesive visual narrative. Oversaw creative execution to ensure alignment with marketing objectives and consistent brand storytelling across platforms.
Brand Repositioning and Identity Development
Contributed to a strategic rebranding process aimed at aligning the brand with a more elevated, high-fashion vision. Help with the refinement of visual identity, tone, and positioning to strengthen audience perception and enhance overall brand equity.
