SNEKKERBUKS
Job that really made me get out of my comfort zone and learn new things.
Professional Overview
With a background primarily in fashion, this role challenged me to step outside of my usual industry focus and adapt to a completely different target audience and product category. It strengthened my ability to analyse new markets, understand consumer behaviour, and develop tailored business concepts and marketing strategies aligned with distinct brand objectives.
Content Creation and Brand Communication
Produced engaging, audience-focused content across digital platforms and managed newsletter campaigns to reinforce brand messaging. Ensured consistent tone, visual identity, and strategic communication to strengthen relationships with target customers.
Retail Partnerships and Influencer Collaboration
Coordinated with retail partners and influencers to expand brand visibility and drive sales performance. Supported partnership activations through structured communication, campaign alignment, and performance-focused collaboration strategies.
Strategic Marketing Planning
Developed marketing strategies and creative direction grounded in audience research and market insights. Translated data and consumer behaviour analysis into actionable campaigns designed to support business growth and brand positioning.